Marketing Strategy, Brand Voice, and Copy

IKEA doesn’t sell furniture.
Red Bull doesn’t sell drinks.
De Beers doesn’t sell diamonds.

They sell a new way of living and experiencing the world.

So do you.

(Yes, even if you sell door handles. Or tax software.)

Hi, I’m Dafna Breines.

Marketing strategist, copywriter, and storyteller for business owners like you.

And even though we’ve never met, there’s one thing I’m pretty sure about:

You did not start your business so you could spend half your time shvitzing over marketing.

You started your business because you knew you had something different to offer the world.

That’s where I come in.

To be your in-house marketer, minus the house.

To create vibrant, personality-packed copy that reflects your value and your values.

To get your marketing off your head —
and into mine.

What does your business need today?

Why, thank you for asking. I'm looking for:

A team working together around a table with laptops

I learn your business once, from the inside.
After that, whenever you need strategy or copy, you've got someone who already knows you, your brand, and the people you serve.

I talk to your ideal customers, study your competitors, and review everything you're already doing. You get a written strategy report, with a reason behind every recommendation.

Notepad and pen on a desk, seen from above

Emails, newsletters, ads, websites, launch sequences, landing pages, blogs, WhatsApp, packaging.
Whatever your customers read, in your voice.

Looking for AI support? Schedule hourly AI prompting sessions and get your AI copy to stop screaming AI.

Brand guides and voice guides, so everyone on your team knows how to speak for your brand, whether they're writing an email or talking to a customer.

Need a custom package or a deliverable you don’t see?
Get in touch and we’ll talk.

let’s do this

Happy clients talk

I work with Dafna often and it's a fabulous experience. She delivers excellent copy that gets real results. Plus she's easy to work with, her process is smooth, and she's super-accommodating.

I've been happy each time anew and highly recommend!

Malky Schlesinger, Zinque Studio/DesignPro

What stood out about working with Mrs. Breines was that she took the time to really understand the message we wanted to convey.

The result was copy that was fresh, original, and bulls-eye on brand.

Petnatics Team

Working with Dafna was an excellent experience. She quickly grasped my voice, consistently writing from my perspective without ever imposing her own style. Dafna was a pleasure to work with — highly flexible, professional, and responsible throughout our collaboration. I appreciate her proficiency and highly recommend her for both her professional yet flexible style, and the quality of her work.

Rorie Weisberg, Full ‘n Free

Dafna just gets it. She gets what you do and who you're talking to. She helps attract the right clientele like magnets to a fridge.

And you? You get to do what you love best, knowing your content is bringing it all in.

Henny Shor,
In the Kitchen With Henny

It is a true pleasure to work with Dafna. She is a tremendous asset on every content and social media project we've worked on together. She is smart, creative, and gets the job done beautifully.

I'm always impressed by the depth of her research and her level of professionalism.

Nechama Berg,
Digital Marketing Tuneup

My brain was befuddled trying to clarify a complex topic in an email. I knew I would lose my readers. But I couldn't figure out how to simplify my words.

Dafna came to the rescue, grasped the idea quickly, and rewrote the copy so it was crystal clear — without losing my voice. Plus the click-through rate was great!

Debbie Sassen, CEO,
Debbie Sassen Coaching and Wired for Wealth

I hired Dafna because I needed someone who could take a difficult project, pull it apart, and put it back together in a way that made perfect sense. She did exactly that.

Her work was pristine and clear, with superb writing and excellent strategy throughout. I recommend her work to anyone looking for copywriting that sings.

Shterna Lazaroff, NPO Copywriter

When I hired Dafna, all I wanted was the job off my head. What I got were stellar, exceptional results, a 4-email sequence beautifully written, in exactly my voice — that brought me actual results on the first try! I can't express enough how easy it was to work with her, and how smoothly she handled the entire transaction, from the initial Zoom call to the final deliverable. Truly, truly a pleasure to work with her!

Rivky Eisenstein, Fusion Marketing

Discovery

You fill out a questionnaire, then we get on a call where you tell me everything you know about your business, your brand, your goals, and your dreams.

Research

I review our call and any marketing you already have, and I size up the competition. Then I talk to your customers until they tell me why they really bought — or, even more important, why they didn't.

First draft

I disappear for a bit while I write your strategy, your copy, or both.
You drink a latte. Or a Coke. Or whatever.
When you’re done, you review it and add revisions.

Second draft

I disappear for less of a bit while I make the changes and prepare the final version.
You drink a second latte. Or a strawberry daiquiri. You know the drill.

We’re done!

You get everything final, complete with all revisions + direction for design.

Then we ride off into the sunset, or I stay on call for whatever comes next.