Laceleaf Copy

IKEA doesn’t sell furniture.
Red Bull doesn’t sell drinks.
DeBeers doesn’t sell diamonds.

They sell a vision.
A dream.
A new reality shaped by the services they offer and the novelties they create.

So do you.

Hi, I’m Dafna Breines.

Copywriter, storyteller, and strategist for lifestyle and design brands like yours.

And even though we’ve never met, there’s one thing I’m pretty sure about:

You did not start your business so you could spend half your time shvitzing over copy and marketing.

You started your business because you knew you had something to offer the world.

Something that could make people’s lives easier. More beautiful. More fun. More filled with joy or meaning or laughter or peace.

That’s where I come in.

To build your brand, communicate your message, and connect with your audience in the way only you can.

To create vibrant, personality-packed copy that reflects your value and your values.

To get your copy off your head —
and into mine.

What does your business need today?

Why, thank you for asking. I'm looking for:

Unique website copy draws your audience in.
Targeted content keeps them coming back.

Websites start at $1950 (1-page site)
Blog packages start at $1050‍

Want the whole shebang?
Ask about full-service copy and content jump-start packages.

Engage your list and keep them in the loop with sequences and newsletters that pack value + personality. ‍

‍Starts at $950 for 4 emails

Have copy you’re unsure about?
Let me polish it till you’ll need sunglasses to read it.‍

‍Starts at $250

Print ads, real estate listings, product descriptions…
this way, please.‍

‍Starts at $250

Need a custom package or a deliverable you don’t see?
Get in touch and we’ll talk.

let’s do this

Happy clients talk

I work with Dafna often and it's a fabulous experience. She delivers excellent copy that gets real results. Plus she's easy to work with, her process is smooth, and she's super-accommodating.

I've been happy each time anew and highly recommend!

Malky Schlesinger, Zinque Studio/DesignPro

What stood out about working with Mrs. Breines was that she took the time to really understand the message we wanted to convey.

The result was copy that was fresh, original, and bulls-eye on brand.

Petnatics Team

Working with Dafna was an excellent experience. She quickly grasped my voice, consistently writing from my perspective without ever imposing her own style. Dafna was a pleasure to work with — highly flexible, professional, and responsible throughout our collaboration. I appreciate her proficiency and highly recommend her for both her professional yet flexible style, and the quality of her work.

Rorie Weisberg, Full ‘n Free

Dafna just gets it. She gets what you do and who you're talking to. She helps attract the right clientele like magnets to a fridge.

And you? You get to do what you love best, knowing your content is bringing it all in.

Henny Shor,
In the Kitchen With Henny

Dafna is one of those talented copywriters who is simply a pleasure to work with. Aside from her skillful and superb copy bringing a smile to my lips, Dafna is dependable, flexible, helpful and always looking to accommodate. We worked together on a few projects and her effort went above and beyond.

I was super happy with the outcome and highly recommend you snap her up! You want her on your team!!

Naomie Rubner, Naomie Rubner Copy

It is a true pleasure to work with Dafna. She is a tremendous asset on every content and social media project we've worked on together. She is smart, creative, and gets the job done beautifully.

I'm always impressed by the depth of her research and her level of professionalism.

Nechama Berg,
Digital Marketing Tuneup

My brain was befuddled trying to clarify a complex topic in an email. I knew I would lose my readers. But I couldn't figure out how to simplify my words.

Dafna came to the rescue, grasped the idea quickly, and rewrote the copy so it was crystal clear — without losing my voice. Plus the click-through rate was great!

Debbie Sassen, CEO,
Debbie Sassen Coaching and Wired for Wealth

I have had the pleasure of working with Dafna on many writing projects - she has written many blog posts and developed social media posts across all channels for us - and have always been very impressed with the work she produces.

Dafna is a highly skilled writer, extremely creative, and her work is an asset to any business.

Meira Beitler, former Director of Marketing, Outsourcing to Israel and ExclusivelyRemote

I hired Dafna because I needed someone who could take a difficult project, pull it apart, and put it back together in a way that made perfect sense. She did exactly that.

Her work was pristine and clear, with superb writing and excellent strategy throughout. I recommend her work to anyone looking for copywriting that sings.

Shterna Lazaroff, NPO Copywriter

When I hired Dafna, all I wanted was the job off my head. What I got were stellar, exceptional results, a 4-email sequence beautifully written, in exactly my voice — that brought me actual results on the first try! I can't express enough how easy it was to work with her, and how smoothly she handled the entire transaction, from the initial Zoom call to the final deliverable. Truly, truly a pleasure to work with he!

Rivky Eisenstein, The Romema Shopper

Discovery

We schedule a call where you tell me everything you know about your business, your brand, your goals, and your dreams.

Research

I review our call and any marketing materials you have. I analyze the competition, conduct interviews, and put it all together for you to review and approve.

First draft

I disappear for a bit while I write the first draft of your copy.
You drink a latte. Or a Coke. Or whatever.
When you’re done, you review the copy and add revisions.

Second draft

I disappear for less of a bit while I make the changes and prepare the final draft.
You drink a second latte. Or a strawberry daiquiri. You know the drill.